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Re: Caliber 96 (United Watch Co + Gruen Guarantee) [message #12905 is a reply to message #12903] Thu, 16 July 2020 18:41 Go to previous messageGo to previous message
Barney Green
Messages: 1755
Registered: February 2014
Location: Wolfsburg, Germany
Gruen Authority
Hi Matt,

thanks a lot for your kind words. Regaring your suggestion, it has been intented not to mention a direct transition because the Watch Specialtioes Co has been founded June 1917. So there is a three year gap between the two. I have a theory for the time in between, but no proof yet. April, 28th 1914, Gruen registered the "Hallmark" brand in Switzerland. Same time in the US the "United Jewelers Inc." registered "Hallmark" in the US. The United Jewelers Inc. had been a cooperaton off more than 800 Jewelers, many of them were Gruen dealers. Again coincidence? Or a second try to implement a low cost line with Gruen as "secret" suppier in Switzerland, this time not as a separate company there, but via the trademark? I am almost sure but cannot proof this. After three years the "United Jewelers Inc." might have had trouble with the Gruens and again they started a new low cost channel with the "Watch Specialties Co." but this time they used their own channel directly.

It might be worth mentioning that in fact Gruen registered the company under the name "Watch Specialities Co. A.G." with the additional "i".

[edit] Ah, after a second reading I got what you wrote: "Gruen Guarantee" has been the bridging element.Yes, this may be true as well, so that there were three channels in parallel Gruen, Gruen Guarantee and Hallmark...

Barney

Gruen, Gruen, Gruen ist alles was ich habe... Gruen, Gruen, Gruen is all I have...(German folklore song)

[Updated on: Thu, 16 July 2020 18:49]

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